APP COMING IN NOVEMBER
DOable!
Staying Valuable Takes Time and Focus.
Who Has That?
One of the biggest challenges lawyers face in contributing robustly to the bottom line is time. The push-pull between billable hours and business development is nothing new, but as clients expect more “outside-the- matter” value, the time equation keeps getting harder.
Over the years, I’ve continued to think about how we can make the thinking, information, follow-through, and direction that business development requires more manageable, and still successful, in a very limited amount of time.
Lawyers want to do business development. Of course they do. It benefits them as well as the firm. The problem is that BD can feel nebulous, complicated, and time-consuming. Give lawyers a clear, specific direction that can be accomplished in, let’s say, 15 minutes, and the response I often hear is:
“If that’s all I have to do, I can do that.”
Tell Me What to Do Today
That thinking became DOable!, a business development coaching app built around the way I coach.
These are the four questions I ask at the beginning of most coaching sessions. They focus the thinking that leads to the next action, and they are the same questions that guide lawyers each day when they open DOable!
Rainmaking can move forward with just 15 minutes a day.
Put it on your calendar. Maybe wake up 15 minutes earlier. Open DOable! over a quick lunch. There you go. Relationships get stronger.
And when another Business Development question comes up…
Answers to many of the questions that arise in coaching are there too
